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The twenty-first century is the age of technology and almost every activity is technologically driven. Businesses are on the top when it comes to using advanced technologies to boost their sales. The competitive market demands to be on the top year-round. Marketing is all about connecting with the clients at the right place and at the right time. It has by now been well known that people spend most of their time being on the internet. This is exploited by businesses and to ensure that they are always visible on the internet, is usually achieved by Digital Marketing. Apart from IT and educational industry, there has been an increase in sales and revenue generation with digital marketing in the fashion industry too.

What Is Digital Marketing?

Digital marketing encompasses every single marketing effort that uses an electronic device or the internet. Businesses leverage digital channels such as social media, search engines, email and other websites to connect with both current as well as prospective customers. Digital marketing is majorly defined by the use of numerous digital channels and tactics to connect with customers where they spend much of their time i.e. online. Right from the website itself to a business’ online branding assets- email marketing, digital advertising, online brochures and beyond- there is a huge spectrum of tactics that go into creating a digital marketing strategy that fulfils the needs of a particular business.
All the researchers and entrepreneurs need to focus on the contribution and share of digital devices as the use of the internet will always rise and there seems no end to its growth. Therefore, it is better to concentrate on online platforms for the Digital Marketing purposes. We, at Nuban Software Solution, provide quality Digital Marketing Services to all our customers keeping in consideration their requirement and budget.


We recommend you to opt for the Digital Marketing strategy from professionals in the following cases: If you are a beginner If you are new in this field, it is better to adhere to expert advice for digital marketing in order to promote, secure and strengthen your brand online. You are unable to choose your target audience Technology features can help you in understanding your customer’s demands in great details. Gap analysis, keyword planner and other technical features are highly useful to attend to the demands of your customers. If you play a Safe Game If you are not getting digital, your competitors will go with it. This turns into insecurity and threat to your business. It is always preferred to choose the best digital marketing service provider in order to stay ahead of your competitors. To plan your content strategy
Digital marketing is an umbrella term which encompasses multiple aspects. It's content management and strategy can help you to a great extent along with a good conversion rate. Content strategy has a tremendous scope regarding the type, the pattern of content and its adequate presentation. To understand your customers If you are not aware of your customer’s perspectives, you can underperform than the expectations of your customers. Feedback tools, visitor counts and analytics can secure you from underperforming. To handle disintegrated issues To handle all miscellaneous issues including disintegrated work environment, insufficient staff, low budget and duplication issues, your only solution can be an excellent digital marketing partner.

Digital Marketing Framework

Our digital strategy approach is based on "Opportunity, Strategy, Action" pillars. In simple words, our digital marketing campaign works in straight-forward fashion to understand the scope and opportunity for the clients. It also necessitates the basic understanding of the client’s issues, target audience, previous campaigns, and its success rate, etc. The strategy pillar is based on finalising your digital marketing strategy or even a mix of multiple strategies for better results. Finally, the action pillar helps your business or brand with visible results including higher conversions, increased traffic and response, and also, customer retention too.


Digital Marketing Framework requires your attention through different technology-based techniques and activities. Your digital marketing campaign needs a customised selection of a mix of these services depending on your marketing requirements and the target audience. Some of the activities that form an eternal part of digital marketing are:
1)Search Engine Optimization (SEO):
SEO ensures top ranking of your website/portal using different techniques. SEO techniques add to the reliability of your brand and also, it expands your user-base. SEO is achieved through different algorithms, thumb rules and guidelines. SEO ranking can be improved with professional help. If you have any digital marketing or SEO requirements, Nuban Software Solution is the right choice to meet your requirements.
2)Social Media Marketing:
It is a very important digital marketing channel, where social media is applied to promote your brand and business. Since social media has been a mandatory facet of our life, its application as a digital marketing funnel is an excellent idea to accelerate your business and brand.
3)Content Marketing:
Content marketing drives delivering effective, eye-catching, relevant and valuable content to attract the audience and ultimately to trigger the customer action. Catchy content can take several forms, including text, images, videos, graphics, etc. Content marketing requires professional help to deliver the best results. Content management is recognized as the comprehensive science and art for these digital marketing and underlying functionalities.

4)Affiliate Marketing:
A classic definition of the term states that --Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make. It is another aspect of marketing where the revenue sharing concept has been promoted. This marketing channel can help your business and vice versa. You can become a part of the affiliate marketing process to earn more profits. Affiliate marketing is beneficial to assure the participation of different stakeholders in your marketing campaign.
5)Pay Per Click (PPC):
Pay Per Click has been a very effective model of internet marketing and search engine PPC channel is incomparable with all. Google Ads is the most popular form of PPC and it is recommended extensively for the digital marketing campaign. Keyword relevance, landing page issues, and quality, creativity matters a lot for a good marketing campaign through PPC. PPC is also implemented with other platforms such as Facebook, Twitter, Instagram, etc. PPC is the best digital marketing options, provided your digital marketing campaign is well-planned and the target audience is clear.
6)Native Advertising:
Native advertising is a form of digital marketing choices where the ad experience follows the natural and native form and function of the user experience in which it is placed. Native advertising looks like the editorial flow and distinguishes itself from banner ads. This form of advertising sounds more appealing and it can attract genuine customers relevant to your offerings.
7)Email Marketing:
It is one of the traditional and common approaches to digital marketing, yet very popular. Email is an essential routine of our lives and this triggers email marketing as an effective marketing channel. Email feature has been the part of our daily routines for the last few decades despite the gender, age, ethnicity which is the essence of email marketing as a great marketing platform. Email marketing can drive an effective digital marketing strategy for you.
8)Inbound Marketing:
It is the form of pull marketing where potential customers are targeted rather than pushing a brand. Inbound marketing uses a mix of digital marketing channels for better conversion rate and lead generation. It has a fundamental difference with outbound marketing where offerings are pushed to the audience.
9)Online PR:
Online PR requires an array of multiple facets including website, blogs - professional and personal, social media updates, web searches, awards, event, exhibitions, columnists and writers, etc. Traditionally PR techniques required offline modes, but with technological advancements, it has transformed a lot.


Digital marketing has proved to be a boon to businesses, whether small or large. The list for the advantage of digital marketing is too long and is increasing day by day as more and more interesting strategies are found out by businesses and service providers. Following are the major advantages that explain the importance of digital marketing.
1)Cost Cutting :
It is said that smart and successful business is the one which employs minimum resources at least cost and yields higher productivity. Most of the times, to promote a product or a service in a competitive market, it leads to heavy expenditures. However, digital marketing is the strategy that helps you promote your business and/or your product and service with least cost investment. Moreover, it does not require more manpower to go for door-to-door selling and so is cost-efficient. Additionally, it saves time. All you need is a computer set up with a good internet connection. That’s it!
2)Increased Exposure :
We think this is the most important advantage of digital marketing. To stand on the global platform is not really easy without technology. Digital marketing helps you to reach out every corner of the world and to every single potential customer. When you are reachable to everyone in the market, you possibly increase your customer base and eventually, your business.
3)Real-time analysis :
Digital marketing makes it possible to track and measure your business in real-time. Yes, anytime and anywhere, you can have data of the number of people who visited your website, your social media platform, viewed your emails, viewed your ads on search engines, etc. This data helps to manipulate the marketing strategies as and when required. One can even use web analytics that shows how much money you make from each digital tactic.
4)Engaging customers :
In a perfectly competitive market, where there are several sellers and buyers, to attract maximum buyers and to stand out from the rest of the sellers, it is important to make your business personalized. Yes, if you personalize your business and try to connect personally with your customers, they love it. They develop a sense of being valued, appreciated and imperative. Digital marketing allows connecting directly with the customers through social media platforms and emails. When they are asked to speak personally, they think their view is important to the company and that the company cares for its customers.
5)High conversion rates :
When you are visible to a wide spectrum of audience, it is but obvious that they will know more about you and will possibly get connected with you. It has been found that an attractive website with decent content turns normal netter to a potential customer by 70%. Thus, digital marketing enables high conversion rates in less time.

Why Nuban Software Solution?


Today as more and more numbers of people are getting techno-savvy, the importance and scope of digital marketing will be enhanced in the coming years. The day is not much far when every single business, even the smallest one like a start-up, will be seen using digital marketing tools and is succeeding. The increasingly competitive market demands to stand out from the rest and show up a different face of your business often. Nuban team is enthusiastic and keen in knowing and developing unique digital marketing strategies that will help you not only survive in the market but be an achiever always.
In short, it can be concluded that Digital Marketing Framework implementation will be the need of each and every business in the future despite its size, type, etc. In fact, the success of your brand will largely depend on your digital marketing service provider. If you have chosen the right digital marketing partner, definitely success and growth are on your cards. We, Nuban Software Solution promise you to strengthen and boost your business/brand with our selection as your Digital Marketing Service partner and we look for long-lasting relations with our clients.


The first thing you will observe is your increased conversion rates and we believe that is the most important motive behind digital marketing and we focus on achieving that in a shorter period. Your business will be linked to a totally new advanced digital marketing strategy that will bring astonishing results to you. You will be known to the huge masses in less time